Did you know that over 50% of your customers want to see videos of your brand more than other types of content?
And even if you searched more about video marketing statistics, you will find it booming beside other content forms. Both marketers and customers simply love videos!
So what you need to introduce to your customers is what they want to know. And with videos, you will make them hear, see, and feel every detail they would love to know.
5 Reasons Why Videos Are Important To Your Business:
1- Videos can bring life to your brand
Your company has its unique personality. This personality defines your brand. And videos can be the key to building this brand!
When you hire a company to create videos for your business, make sure they understand the theme of your business and the personality of your brand.
In this way, you’ll have videos that literally SPEAK about your brand! Your company will stand out in the competition and provide your customers what they really need!
2- Videos explain things visually
If you want to show your customers the features and the advantages of your products, or you want to highlight the best achievements your company has done, how do you think people will interact with you the most: You writing to them, or you SHOWING them?
Again, you guessed it right. It’s showing them the details of your products/achievements!
When you display a video of what your business is doing, this gives your customers a good impression of your company, and lets them live the event itself!
For example, we made a video for one of our clients for their opening. If you watch the video closely, you’ll realize that some of these details cannot be told, they just have to be seen!
You can watch that video of the Eaters Hub Opening below!
3- More Organic Traffic
It wouldn’t surprise us if Google loves videos as much as we do here at Egypt Times Video Film! But how is that? Well, let’s see!
Whenever you search for anything on Google, such as recipes or weddings, you’ll find that the search results are divided into some blog posts, some website pages, and a LOT of videos about what you searched for!
That’s because Google and other search engines prioritize videos over other types of content when searching for topics that videos can better explain.
Besides Google, there’s one other platform that can help your business grow enormously by sharing videos to its wide audience! Yes, you guessed it right… It’s Youtube!
If you haven’t noticed yet, most of the videos that show up in the search results are Youtube videos.
This proves it even more to you that Google loves videos and gives them a higher rank, whether they are on Youtube, or embedded on your website.
4- Boost your social media presence
Nowadays, social media marketing is thriving! And your business presence on different social platforms is essential. Even stats show that 60% of people buy from a brand after visiting its social media account.
Additionally, if you add videos to your social media accounts, your presence will increase among other competitors.
That’s because social media users love visual illustrations. Whether photos or videos, they engage more with these types of content than written ones. And that’s why posting videos help you get more page likes and eventually, more purchases.
5- Increase your sales
According to 78% of video marketers, video directly leads to higher sales. Why? Because Videos help build trust with your audience.
People love when they see what they are buying, or where they are going through the company’s videos. They believe in what the video is telling them. That’s another reason why you should create videos that truly reflect your business.
For example, if you take a look at our Facebook Videos HERE, you’ll see that these videos speak to their audience, and provide them with what they need to see. Whether weddings, events, or even promotional videos, they speak to the heart and connect with you deeply.
Over to you!
Video marketing is rising all over the digital world. And if you want your business to keep up with this field and reach more customers, then videos are your solution!
However, the finest videos need the best video creators! And without much searching, you can find the best video production company at your fingertips. All you need to do is call us at +20 122 280 90 44, Email us at firstname.lastname@example.org, or click on the button below!