So you have decided to enter the world of social media marketing. Great job!
Now all you need is a quick rich introduction to this world. How to understand it, and how to go deep into its users’ needs. And even more, how you approach them the right way.
Here at EgyptTimes, we’ve decided to share our knowledge and walk you through the basic information and urgent tips to get your social media marketing to the next level.
So, let’s begin!
What exactly is social media marketing?
Remember all the time you were on social media platforms? Facebook, Twitter, or Instagram. You definitely noticed a huge amount of content from many business accounts that drive you to their profiles, and mostly, you end up following them. Every account or profile you followed meant that they had great social media marketing and engaging content that you got attracted to.
What these accounts did is that they understood your need, knew how to engage you, and simply put a beautiful call to action (CTA) button!
This CTA button means that they nicely asked you to make an action that will benefit both of you. It could be a subscribe, follow, like, or share button, or hopefully, all of them.
So, what we get from that is:
“ Social media marketing is creating and maintaining great content (on platforms you use) that reaches your audience and drives them to engage with your business. And therefore, increases your brand awareness and achieves your marketing goals (we will also talk about that)”
What is the difference between social media marketing and social media advertising?
Without many words and complex sentences and definitions, social media marketing is all the unpaid activities you do on your account to drive traffic and engagement. While social media advertising is all the paid ones.
When you create content and increase your shares and likes, you do that without paying anything. And that’s what makes social media marketing an organic source. (organic in the marketing world equals unpaid)
While if you pay for your account to pop up on other websites or on different social media channels, that means you are advertising your business. You simply buy space online so that your audience can see your advertisement (ad) and click on it.
In advertising online, you mostly get charged by Pay Per Click (PPC) service. This PPC service relies on a bidding system. To make that clear, it is like saying to this service that you will pay for example 2 dollars for 100 clicks. So, when the people click on your ad, and the number of clicks reaches 100, you pay for these clicks.
What are the goals of social media marketing?
The very simple answer to this question is: The goals of social media marketing are the goals you have for YOUR own business.
Social media marketing isn’t a firm never-changing rule! In contrast, you can change and recruit it to simply fit your goals.
To deepen your knowledge of your own business goals, you should:
- Identify your own essential goals; what do you want your business to reach? What do you want your audience to get from their visit to your account or site?
- Categorize your goals. Make a short-term goals list, and long-term goals one. Then, rank each goal according to its importance and priority to your business.
- Make every goal a SMART goal. Make it Specific, Measurable, Achievable, Relevant, and Time-bound.
Now, after you know exactly your main goals, let social media marketing know it too!
Transform your business goals into specific marketing goals:
- Brand awareness. It simply means that your audience can remember your brand’s name when they run into a service you provide. You want your audience to know you by the name of your business. So, if your goal is to develop brand awareness, you should start creating content that attaches your business name to every service you provide.
- Drive traffic. If you mainly want to have more visitors on your website, then create a social media marketing plan that makes people click on your site and navigate it more. You can for example create posts that lead to your website’s blog.
- Increase sales. That’s when you create content that promotes your service to make visitors convert into customers. That is, when your visitors click on ‘buy now’ or ‘book now’ buttons, that means you successfully increased your sales by creating convincing content.
- Generate engagement. You can generate more engagement by creating content that makes people like and share the content. For example, you can create polls, videos, and GIFs that make your audience interact with your posts.
Now, once you know which marketing goal suits your business goal, you will be ready for the next BIG stage!
The main 6 steps of social media marketing strategy
Now, after you’ve established a solid knowledge of what social media marketing is, and you’ve determined your goals of using it, it’s time to know how to professionally APPLY it!
Your strategy is your planning and your way you will perform on social media channels.
The best -and easiest- way to create your strategy is to ask yourself these questions:
What are your goals?
Now you can take advantage of what we discussed on social media marketing goals, and apply it to your strategy. Choose the top priority goal you want, and make it the road you can reach your audience through it and with it.
Who are you targeting?
Identify your target audience by knowing who they are, how they use your service, what they need the most, and what their pain points are.
These pain points are what they need but can’t get it. So, here is when your business comes to help them with it and provide what they need.
What to share for them?
Create content that will benefit either your target audience or your overall audience (depending on the marketing goal you choose). Different types of content are images, videos, GIFs, and written posts. So, you want to consider each type and each platform you use to publish on it. Publish content that connects your audience and shows the best you’ve got.
Where to share it?
Choose the platform you want to share your content in it. Whether Facebook, Instagram, Twitter, or any other channel, make sure your content reaches these platforms’ users. For example, Instagram users are more likely to be youth, and they may like to see delightful images and videos of your brand.
When to share it?
Schedule your content depending on your planning, and on your audience’s social media hours. Because you need to know the peak hours when the audience uses each platform and try to post in these hours.
Also, you need to be aware of how frequently you post on each platform. Publish enough posts but not too many posts or your audience will get annoyed. The average amount of posting on Facebook for example can be 1 or 2 posts per day. But of course, you can publish more than that in stories.
How to listen and engage?
To make your audience feel that you care, you have to listen to them!
Use your metrics to know what your audience says about your service and your business as a whole through comments, replies, and mentions.
So, after you listen to them, engage with them. Reply to their comments and questions, and of course, make every reply you write a positive one that shows how you care about your audience.
In a nutshell, social media marketing isn’t the goal itself. It is a tool you must properly use to reach your bigger goal as an independent power business.
We hope you enjoyed reading this article. And if you want more of this, Follow us here!